“Let’s be honest. Just the names themselves conjure up a strange combination of excitement, caution and a bit of disbelief. Virtual reality? Augmented reality? Or the latest variation, mixed reality? What are we supposed to make of our own, regular… Read More ›
virtual reality
63% in U.S. say they are not aware of virtual reality
“Sales and public perception of virtual reality headsets have room to grow, with low levels of awareness among U.S. households, and lower-than-expected sales. A study from Parks Associates found that more than half (63 percent) of U.S. households say they… Read More ›
When 5G and VR collide, it will change the face of marketing and advertising
“5G networks are expected to start rolling out this coming year and will likely be standard in 2018. 5G will empower media companies to deliver 4K video and high quality AR and VR content to mobile devices. It will become… Read More ›
Google’s improbable deal to recreate the real world in VR
“Let a thousand virtual worlds rain down from the clouds. Or rather, the cloud. That’s the call from Google as it gets behind a tiny British startup called Improbable. Founded by two Cambridge graduates, Improbable offers a new way of… Read More ›
Market snapshot: Consumer strategies and use cases for virtual and augmented reality
“Companies in connected CE and the entertainment IoT space are watching the emergence of virtual reality (VR) and augmented reality (AR) to determine their impact on device development, content creation, and consumer engagement. These technologies could dramatically alter the processes… Read More ›
Facebook’s new skunkworks photo team wants to bring virtual reality to masses
“When Facebook paid $2 billion for Oculus back in 2014, it did so under the assumption that virtual reality would be the next big platform — the mobile phone after the mobile phone. That’s probably not going to happen if… Read More ›
New health app Itsy aims to treat phobias using virtual reality
“A group of Swedish researchers is testing a new health app that aims to treat phobias using smartphone-based virtual reality games, starting with arachnophobia. Virtual reality in healthcare has been explored for a lot of different health applications. In particular,… Read More ›
“Google eyes blazing-fast wireless as a way into your home”
“In the future, we’ll all need a faster connection to the Internet. We’ll need more bandwidth for streaming high-definition video, strolling through virtual worlds, and, well, doing things no one has even thought of yet. But Google worries that Internet… Read More ›
“VR explored for PTSD treatment and recovery”
“According to a new report from VRJournal, virtual reality therapy may hold the key to helping patients recover from the horrendous effects of post-traumatic stress disorder, or PTSD. PTSD affects millions, including members of the military and other emergency workers,… Read More ›
“New York Times unveils first mobile 360 video experience”
“The New York Times unveiled its first 360-degree video experience powered on its mobile Web site last week. It is the latest push in the company’s strategy to combat declining print circulation and advertising revenue by investing in new formats… Read More ›
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