“Smartphone apps now constitute 50 percent of all digital media time. Overall, digital media time spent with mobile is now a whopping 68 percent. The desktop commands just 32 percent of our digital attention. There are a number of immediate… Read More ›
public relations
Paid search spend on digital assistants to skyrocket 3000pc by 2021
“As use of digital assistants such as Siri and Cortana grows, a new advertising opportunity is emerging, with marketers expected to spend $12B for paid search on these platforms by 2021. Ad spend on digital assistants will grow by more… Read More ›
Nielsen probes viewers’ minds: Finds they are distracted by screens, may not comply with people meters
“In a potentially alarming early warning signal for TV’s national advertising currency, an advanced neuroscientific study on the impact that “second screens” and other distractions have on people’s ability to view and engage with television found that the presence of… Read More ›
GOAT is a sneaker app that should be dead — but is making millions instead
“GOAT — a sports abbreviation standing for the Greatest Of All Time — is a Top 100 shopping app for the iPhone with a cult following among those who collect rare and pricey sneakers. GOAT launched in July and had… Read More ›
Using native ads on mobile? ‘Throwing shade’ might be best choice
“If someone accuses you of “throwing shade,” it’s not a good thing. But if native advertising tech firm Polar suggests you throw some, you just might want to listen. While “throwing shade” means to insult someone/something, throwing some shade on… Read More ›
98 personal data points Facebook uses to target ads to you
“Say you’re scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain. Facebook, in its omniscience, knows that you’re wondering — and it would like to reassure you. The… Read More ›
Your home screen is Verizon’s next advertising frontier
“The nation’s largest wireless carrier is getting creative with its latest advertising scheme. Verizon is targeting its subscriber home screens as its next advertising frontier, offering to install apps for advertisers at a cost of $1 to $2 for each… Read More ›
Amazon’s one-stop shop for vehicle owners drives purchases and information
“Amazon has just launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information. Amazon Vehicle is its new online platform in which users can… Read More ›
Give Placed your location, and the company will give you frequent flyer miles
“Location analytics firm Placed launched a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective… Read More ›
Snapchat applies for patent to serve ads by recognizing objects in your snaps
“Snapchat has filed a patent application for a system of advertising that uses object recognition to serve users sponsored filters. The technology outlined by the company would identify items in users’ pictures, and then offer them image overlays from brands… Read More ›
Mobile Monday News 