“While Facebook continues to duplicate and re-purpose Snapchat’s core features in order to limit the growth of the yellow ghost, Snapchat itself is working on new innovations and features designed to keep users engaged and coming back to the app… Read More ›
Marketing
McDonald’s to launch ordering app, expand delivery
“McDonald’s plans to launch an app where diners can place orders for pickup. It will also start expanding its delivery services. The burger chain says the kiosks it’s already bringing to U.S. stores will be able to access customers’ app… Read More ›
‘More options and misunderstandings’: Media buying on Snapchat confuses advertisers
“With a focus on retailers and sports brands, Brian Cristiano’s agency Bold Worldwide is running a lot of Snapchat geofilter campaigns around games, races and other sporting events for the clients, which total approximately $400,000 in advertising on the platform…. Read More ›
Study: A majority of millennials shop online for groceries
“Nearly two-thirds of millennials shop online weekly for groceries, and this demographic has the potential to transform the retail grocery business, according to new research released by Clavis Insight. Health and wellness products are what millennials purchase most, with 69%… Read More ›
Google patent on location labels uses unique data to pinpoint position
“If you thought location-based ad targeting would only become more sophisticated, you are correct. Google engineers have developed a labeling technique that enables the technology to pinpoint a location or geographic position based on a variety of data stored in… Read More ›
Facebook is starting to put ads in the middle of its videos
“Facebook announced that it will start putting ads in the middle of publisher’s videos, kind of like TV commercials. This is big news for publishers, many of which have trouble making money off videos they share to Facebook. Facebook is… Read More ›
Google wants businesses to text with its Android Messages service
“The next time you receive a text on an Android device saying your prescription is ready, you may notice a familiar calligraphic “W” in the icon bubble of the sender. Google has announced a new platform to provide businesses an… Read More ›
Nearly 70 per cent of Snapchatters skip ads
“Snapchat’s advertising model does not seem to be working too well – as recent research has shown that 69 per cent of people skip ads on Snapchat. This number increases to nearly 80 per cent among 18-24 year olds –… Read More ›
Mobile marketing and the YouTube cookie shift
“Google announced recently that YouTube, its video-sharing platform, will leave cookies behind and turn to logged-in user data to verify views and ensure that relevant advertising reaches the right consumers, especially in the mobile space. In a nutshell, Google is… Read More ›
Search leads in mobile ad formats
“BIA/Kelsey expects advertisers to spend nearly 16 billion this year on mobile search advertising, up from 12 billion in 2016. By 2021 that forecast could reach as much as $23 billion in 2021, contributing 32% of revenue to mobile search…. Read More ›
Mobile Monday News 