“GOAT — a sports abbreviation standing for the Greatest Of All Time — is a Top 100 shopping app for the iPhone with a cult following among those who collect rare and pricey sneakers. GOAT launched in July and had… Read More ›
ecommerce
Using native ads on mobile? ‘Throwing shade’ might be best choice
“If someone accuses you of “throwing shade,” it’s not a good thing. But if native advertising tech firm Polar suggests you throw some, you just might want to listen. While “throwing shade” means to insult someone/something, throwing some shade on… Read More ›
98 personal data points Facebook uses to target ads to you
“Say you’re scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain. Facebook, in its omniscience, knows that you’re wondering — and it would like to reassure you. The… Read More ›
Your home screen is Verizon’s next advertising frontier
“The nation’s largest wireless carrier is getting creative with its latest advertising scheme. Verizon is targeting its subscriber home screens as its next advertising frontier, offering to install apps for advertisers at a cost of $1 to $2 for each… Read More ›
Amazon’s one-stop shop for vehicle owners drives purchases and information
“Amazon has just launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information. Amazon Vehicle is its new online platform in which users can… Read More ›
Give Placed your location, and the company will give you frequent flyer miles
“Location analytics firm Placed launched a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective… Read More ›
“Give Placed your location, and the company will give you frequent flyer miles”
“Location analytics firm Placed launched a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective… Read More ›
“The State of Mobile in the U.S. (Infographic) ”
“As the smartphone market expands, it creates opportunities for other industries, particularly in the e-commerce and application spaces. Indeed, these two sectors have grown with smartphone penetration. An infographic from mobile programmatic display advertising firm Sociomantic Labs provides insight into… Read More ›
“Connected marketing replaces mobile-first for new trade group”
“Mobile-first marketing is giving way to the need to address how individuals are increasingly connected across a multitude of devices, requiring a new perspective and practices. With these changes in mind, mCordis recently announced The Connected Marketer Institute, which will… Read More ›
“Most retailers offer mobile coupons, payments”
“Coupons are the No. 1 way U.S. retailers have gotten into mobile. But retailers may be getting involved in the space with strategic uncertainty. Almost 60 percent of U.S. retail marketing and IT pros said their company used mobile coupons,… Read More ›