Twitter is creating a camera-focused feature that may change the social platform’s emphasis from text to video and images and challenge competitor Snapchat, CNBC reported, citing ad agency executives. Read more at Mobile Marketer.
Twitter wants help measuring its ‘health’
Is Twitter as much of a cesspool of bots, trolls and bullies as its critics say? The company wants to measure the overall health of conversations on its platform to decide. Read more at CNN.
Twitter Is Said To Work On Snapchat-Style Tool For Video Sharing
Twitter is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app, aiming to attract more users and cement a nascent turnaround. Read more at AdAge.
Twitter Touts Research Showing It Makes TV Ads More Effective
Twitter has released research showing that it can help marketers better reach viewers when they’re watching live events, particularly sports, on TV. According to Twitter, data from comScore shows it is the only social network that gets a lift in… Read More ›
Bloomberg launches 24-hour news channel on Twitter
“TicToc by Bloomberg” combines the news-gathering abilities of Bloomberg’s 2,700 journalists and analysts from around the world with “the digital power and immediacy of Twitter, one of the world’s fastest and primary news distribution channels.” Read more at The Hill.
Twitter makes it easier to rant by making tweetstorms an official feature
If you have a Twitter rant you really need to get off your chest, then it’s your lucky day. Twitter announced that it’s adding a tool that makes it easy to thread tweets together, giving users more space for thoughtful… Read More ›
Twitter looks to simplify its advertising offering with self-serve subscription tool
Twitter is looking to simplify the way advertisers interact with its platform by rolling out a self-serve advertising subscription tool, Promote Mode, which gives advertisers the chance to automate their promoted tweets by paying a monthly subscription fee. Read more at… Read More ›
How much reach do Facebook and Twitter have? Data may not be as accurate as you think.
Data-driven Internet companies that boast they can precisely target advertising down to users’ laundry detergent and their favorite TV shows are getting a reputation for overstating their reach. Read more at USA Today.
Twitter to require disclosures for political ads
Twitter plans to begin requiring disclaimers on political ads. The microblogging service said it intends to launch a new “transparency center,” which will show all ads on the service and will also include personalized information about how ads were targeted… Read More ›
Twitter is changing its advertising policies following Russia’s election interference
The company will mark political ads with special labels, and let users see all active ad campaigns on the service. Read more at Recode.
Mobile Monday News 