Snapchat plans to start testing six-second video ads that can’t be skipped, a departure from its past practice of letting its users tap their phone screens to jump straight to desired content. Read more at Mobile Marketer.
Snapchat
Snapchat to Users: If You Won’t Watch Our Ads by Choice, We’ll Just Make You Do It
Snapchat, fresh off a redesign that managed to piss off just about the entirety of its user base, is reportedly getting ready to introduce a new feature that no one (except its stockholders) has been asking for: unskippable advertisements. The… Read More ›
Snapchat Introduced Snappables, AR-Enhanced Interactive Lenses
Snapchat introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application. Read more at Adweek.
Snapchat is redesigning its redesign to get people watching more Stories
User Stories are headed to the Discover page as part of a new test, which raises a number of questions about Snap’s recent redesign. Read more at Recode.
Snapchat is rolling out group video chats like Messenger and Houseparty
Snapchat is rolling out group video chats — the same kind of group video chats that apps like Houseparty and Facebook Messenger offer. Read more at Recode.
Can Snapchat Crack Social Commerce?
Marketers are still using social media to influence purchase decisions and drive sales, but getting consumers to actually complete a purchase while on a social property has proven to be exceptionally difficult – and is no longer a top priority… Read More ›
Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
Facebook and Google will receive a combined 56.8% of U.S. digital ad investment in 2018, a decrease from 58.5% last year, as Amazon and Snapchat experience growth. Read more at MarketingDIVE.
Snapchat Is Doling Out Free Stats to Brands on How Many Users Visit Their Locations
After a rough first year as a public company, Snapchat is looking for ways to differentiate itself from other social platforms, and it’s possibly found one way: location. Read more at AdWeek.
Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
Facebook and Google will receive a combined 56.8% of U.S. digital ad investment in 2018, a decrease from 58.5% last year, as Amazon and Snapchat experience growth. Read more at MarketingDIVE.
Twitter is reportedly developing a camera-first feature to rival Snapchat
Twitter is creating a camera-focused feature that may change the social platform’s emphasis from text to video and images and challenge competitor Snapchat, CNBC reported, citing ad agency executives. Read more at Mobile Marketer.