About half of Facebook users would pay to subscribe to a version of the popular social network that doesn’t collect their data or target them with advertising, found a survey of users conducted by Research Intelligencer and Pollfish. Read more… Read More ›
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How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When
InMarket knows where to find receptive ears because it is integrated via a software development kit into about 800 apps, including Epicurious, List Ease and CheckPoints. The company would not name others, but said they include couponing and lifestyle apps…. Read More ›
Next Mobile Challenge: Enabling ‘Experience Transformation’
Years from now, it’s possible that really smart watches or really, really smart glasses could replace smartphones as the linchpin of our digital lives. But in a new report, Forrester Research says it doesn’t expect that day to come for… Read More ›
Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign
Snap is running its first TV campaign during the Final Four on TBS. The 60-second spot, “A New Kind of Camera,” aims to explain Snap’s mission to be a “camera” company and is more educational than it is entertaining. Read… Read More ›
Tech in church? Cashless giving is coming soon
No cash? No problem! The Church of England is introducing cashless payment technology in 16,000 churches. They will now accept Apple Pay, Android Pay and card payments after decades of only taking cash and checks. Read more at CNN.
Mobile Is Viacom’s Future
Viacom CEO Bob Bakish said that while he expects to see modest growth at its traditional linear networks over time, mobile will be the real engine for the content company. Bakish pointed to Viacom’s recent deal with wireless carrier Telefonica… Read More ›
Essential Phone’s new ‘Halo Gray’ color goes on sale exclusively at Amazon
The Essential Phone is currently in the midst of being rolled out in a range of new colors, including three that will be released excessively on Essential’s own website. Essential revealed a surprise fourth new color, “Halo Gray,” which will… Read More ›
McGill U Researcher: Smartphone Addiction Is Normal Need to Connect on Overdrive
We stare at our phones all the time not because the devices themselves are addictive, but because we’re driven to socialize, according to a recent literature review by researchers at McGill University. Read more at Campus Technology.
Consumers Like Using Their Smartphones … To Buy New Smartphones
That phone consumers are using to surf the Internet, check their email and check-in on social media? They’re also using it to shop for their new phone. Read more at MediaPost.
Mobile Marketing: Gaining Dominance by Leveraging Engagement
With smartphones increasingly being used as consumers’ No. 1 access to the Internet, mobile is gaining sophistication as a viable marketing channel. With advanced technology and compelling advertising creative, marketing to on-the-go prospects seems to be fulfilling its early promise…. Read More ›
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