Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue.” Read more at Mobile Marketer.
Marketing
Your Smartphone Is ALWAYS Listening: Q&A With Cybersecurity Expert Moschovitis
The Facebook data appropriation by Cambridge Analytica is just the tip of the iceberg, according to cybersecurity experts. In fact, our data is being culled from a variety of sources and our ability to stop it is essentially impossible. Did… Read More ›
Facebook didn’t read the terms and conditions for the app behind Cambridge Analytica
Facebook told British lawmakers on Thursday that it never read the terms and conditions for an app that ultimately allowed Cambridge Analytica to access 87 million users’ names, “likes” and other personal information. Read more at The Washington Post.
Facial recognition may be coming to a police body camera near you
The country’s biggest seller of police body cameras convened a corporate board devoted to the ethics and expansion of artificial intelligence, a major new step toward offering controversial facial-recognition technology to police forces nationwide. Read more at The Washington Post.
Why all your favorite apps are serving you new privacy prompts
Users of Facebook, Google and other popular technology platforms are likely to benefit from stricter privacy regulations that, beginning next month, will require new disclosures, new forms of consent and new power to limit how personal data is stored and… Read More ›
Domino’s Adds Artificial Intelligence To Phoned-In Orders
Domino’s Pizza is adding artificial intelligence to pizza ordering by way of a voice-recognition application that can take telephone orders. Read more at MediaPost.
How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When
InMarket knows where to find receptive ears because it is integrated via a software development kit into about 800 apps, including Epicurious, List Ease and CheckPoints. The company would not name others, but said they include couponing and lifestyle apps…. Read More ›
Privacy concerns could weigh heavily on mobile ad targeting
Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue.” Read more at Mobile Marketer.
48% Would Use Voice Recognition For ID Verification
The majority of consumers say there are benefits to using voice recognition as a form of personal verification, according to a new study. Read more at MediaPost.
Hey Alexa, Where’s My Package?
Shopping through a voice-enabled device like Amazon Echo or Google Home is becoming the norm these days. And consumers aren’t just using the devices to research products or order some groceries. They’re relying on them throughout the shopping journey—from start… Read More ›
Mobile Monday News 