Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue.” Read more at Mobile Marketer.
Advertising
Snapchat preps test of unskippable 6-second ads
Snapchat plans to start testing six-second video ads that can’t be skipped, a departure from its past practice of letting its users tap their phone screens to jump straight to desired content. Read more at Mobile Marketer.
An advertising executive asked job candidates to apply via text message — and it changed the way he thinks about hiring
When hiring for their summer 2018 internship program in New York, Global advertising company Havas took an innovative approach. The hiring campaign — dubbed “Text Me, Harry Bee” — asked internship candidates to text Havas’ chief creative officer, Harry Bernstein,… Read More ›
Snapchat to Users: If You Won’t Watch Our Ads by Choice, We’ll Just Make You Do It
Snapchat, fresh off a redesign that managed to piss off just about the entirety of its user base, is reportedly getting ready to introduce a new feature that no one (except its stockholders) has been asking for: unskippable advertisements. The… Read More ›
Privacy concerns could weigh heavily on mobile ad targeting
Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue.” Read more at Mobile Marketer.
Mobile Ad Spending to Surpass TV in 2018
This year, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we… Read More ›
More than 80% of Digital Display Ads Will Be Bought Programmatically in 2018
Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels… Read More ›
Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign
Snap is running its first TV campaign during the Final Four on TBS. The 60-second spot, “A New Kind of Camera,” aims to explain Snap’s mission to be a “camera” company and is more educational than it is entertaining. Read… Read More ›
As Mobile Becomes Increasingly Crucial to Advertising, Brands Fail to Take Full Advantage
Mobile advertising offers marketers a wealth of opportunities, but transparency is still causing a headache for the digital marketing industry. Read more at Adweek.
Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
Facebook and Google will receive a combined 56.8% of U.S. digital ad investment in 2018, a decrease from 58.5% last year, as Amazon and Snapchat experience growth. Read more at MarketingDIVE.
Mobile Monday News 